Best Practice Principle

Consumer

We are committed to operating our businesses with a view to ensuring that consumers buying are able to rely with confidence on the professional and ethical standards and technical skills of the gem diamond industry, taking account of the following :

Business Practices

We are committed to operating our businesses in such a way that we neither engage in, nor encourage in any manner, the following practices which are regarded as unacceptable and against the public interest and that of the diamond industry :

Commitment

We are committed to the highest industry ethics including the following :